Any business that wants to expand globally and has strategies for the growth of their company in place, will be accustomed with the term “localization”. What is the real significance of “localization” in business?
Hypothetically, if one day you surf on two different websites to buy a product online, and you find that one of them have queer images and prices mentioned in strange currencies. Moreover, you find that the product description is mentioned in a foreign language. However, the other website has meaningful graphics and prices mentioned in your country’s currency. Which website will you prefer to buy the product online? It is quite obvious that you will choose the second website over the first one.
The term localization does not only mean translating the content of the website, it also tries to establish a connection at a more personal level with consumers in a different country. It also helps in enhancing the brand image of the business. In a nutshell, localization helps in building trust.
Today, the technology of localization enables organizations to access markets that were difficult to access even 5 years ago. The key aim of localization is to create a user experience that can make your marketing strategy a highly successful one.
Those organizations that are successful in global markets are those who pay attention to the local culture, business practices and culture. They also try to adapt to the regulations of a locality and also localize other key details like measurement units, date formatting and currency.