Localization has indeed brought a big revolution in the world of consumer marketing. When a business has got its branches in more than one physical location, it is said to be a localized business. The aim of having its presence in multiple locations is to serve customers of that location extremely well.
It is imperative to note that a business that has localized is operations is actually reaching out to its customers by offering to market and sell its goods or services by being physically present close to them. It is also crucial to understand that a local business is not necessarily a localized organization always.
Today reaching out to local customers is indeed a big goal for many organizations. If you want to expand your business internationally so that your products are accessible to a larger market, then localization is an in thing for you.
Localized business is not related to the size of a business. So it could be a small-sized organization but could be also a big brand known nationally or globally.
Moreover, if a business is supplying products or its services to different organizations, it cannot be referred to as a localized company. It has to be at a close physical proximity to the target market to access a larger number of consumers to qualify as a localized business.