Sunday, 25 December 2016

Hong Kong’s Wechat Event Management Platform: Uses And Limitations

Hong Kong’s MarTech startup company WeMine launched its first WeChat event management platform, WeAct. The platform is a one stop solution for event-related managements and includes trade shows, business meetings and even music festivals. The platform works on the native WeChat app and does not require a separate download. There are no updates required and users can use it without any interruption. The platform is highly customizable and sociable. The main advantage of the platform is that it is easily accessible to over 760 million people who use WeChat. The highlight of the new platform is that it allows users to skip through complex registration processes and keep guests organized as per their requirements. It also allows event managers to bookmark an activity and follow real-time updates on their phones.

WeAct is easy to use and is slowly gaining popularity among event managers but most people still prefer to do things the traditional way. One of the biggest reasons for this is the live social interaction with people from different walks of life. Another reason is that people don’t want to completely rely on mobile applications for important events. Then there is the question of audience. It is impossible to say how many people might attend an event based on data provided by an app.

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