As more organizations expand beyond their country's geographical boundaries, it creates new customer bases but also imposes fresh barriers that they must deal in an effective manner to get greater success. Globalization leads to increasing cross-cultural interactions, thus creating a strong need for these companies to ensure that their employees at different levels are prepared with international competency coaching and cross-cultural training.
When a company does business in an environment comprising of multiple cultures, it needs to have an in-depth understanding and awareness and proper communication with stakeholders from different nationalities and cultural backgrounds thus making cross-cultural training necessary so that positive outcomes through these interactions can be maximized.
There is a possibility that various non-verbal and verbal communication styles may lead to frustrations or cause misunderstandings eventually affecting international business relationships and lead to the reduction in efficiency and productivity due to unawareness or lack of appreciation of the differences in culture.
Communication problems may pop not only due to linguistic differences but also due to distinctions in cultural values, which get embedded in the behavior of people albeit unconsciously.
A good cross-cultural training program can help the employees to understand their own values and of other cultures through an optimum mix of group activities, self-assessments, and trainer-led discussions.